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Magdalena Beltrán-del Olmo is the vice president of communications for The
California
Wellness Foundation, which is nationally recognized in the field of
philanthropy for its
strategic communications program and public education campaigns. Beltrán-del
Olmo has
more than 20 years professional
experience in journalism, communications management and social marketing.
Before joining
the Foundation in 1996, Beltrán-del Olmo was a director of public affairs and
communications
for Kaiser Permanente in the Los Angeles area. Prior to that, she was vice
president
at Coronado Communications — a firm specializing in social marketing — where
she
oversaw public education, entertainment and corporate accounts, including the
national,
multilingual, multimedia public education campaign for the 1986 immigration
amnesty
legalization and the California tobacco education campaign. As associate
director with the
USC-based California Chicano News Media Association (CCNMA) in the 1980s, she
developed the nation’s first computerized job referral service for ethnic
journalists in the
news media, helping more than 300 professionals and students be hired by
major news
media organizations across the country. She worked with CCNMA to help found
the
National Association of Hispanic Journalists.
Beltrán-del Olmo has worked as a newspaper reporter with the Orange County Register
and Gannett-owned Salinas Californian.
She has received numerous awards for her communications
and advocacy work, among them a national recognition for a public
broadcasting
program on domestic
violence, several Public Relations Society of America’s PRISM awards and five
nods from
the Council on Foundations and Communications Network to receive their
highest award for
communications excellence, the Wilmer Shields Rich Award. Beltrán-del Olmo is
a member
of the Communications Network
board of directors and the Council on Foundations’ communications committee.
She volunteers
her
communications expertise for the Cure Autism Now Foundation. She graduated in
1982
with degrees in journalism and Mexican-American studies from California State
University,
Northridge (CSUN), where she received the Outstanding Graduate in Journalism
award
from the Society of Professional Journalists, Sigma Delta Chi. She was
inducted in Kappa
Tau Alpha, the national honor society for journalism and mass communications.
Roni Hooper is a former communications officer with The California Wellness
Foundation
and
currently contributes as a writer and editor of TCWF publications. During her
five years at the
Foundation, she worked closely with the vice president of communications to
set up and
manage the department. She oversaw the Foundation’s printed communications
materials,
including the annual report, quarterly newsletter, the Reflections
series and press materials.
She also contributed to the
implementation and evaluation of the Foundation’s overall strategic plan.
Before joining the
Foundation, Hooper volunteered as a teacher and fundraising consultant for
Children of the
Street Welfare Association (CHISWEA) in Tanzania, East Africa for one year.
While in
Tanzania, she held regular classes for street children, consulted with
CHISWEA’s board of
directors on its strategic plan and
helped raise money for a newly constructed center that serves about 50 street
children
daily. She worked previously with Lutheran Child and Family Services of
Illinois as manager
of public information, where she produced semiannual newsletters, annual
reports,
press releases and fundraising appeals, and
managed a database of 25,000 donors. Her background also includes child care
work for
abused and neglected children at Lutherbrook Children’s Center in Addison,
Illinois.
Hooper received her bachelor’s degree in religion from California Lutheran
University in
1989, and her master’s degree in public
administration from the University of Southern California in 2000. She is a
member of the
Communications Network and Women in Philanthropy affinity groups of the
Council on
Foundations. She also works as program manager of the parenting education
program of
Interface Children Family Services in Camarillo, California.
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