Opportunities often arise to amplify grantees' messages that are aligned with our mission.

In addition to our publications, website, media relations and advertising, other opportunities often arise to amplify grantees’ messages that are aligned with our mission. These activities range from providing a cover letter from our CEO for a grantee-published report, to lending our name to grantees’ public education campaigns. These are special efforts that in some instances require significant staff time.

For example, when a public education campaign bears our name, we are involved from the initial strategy meetings, to reviewing all of the materials, to measuring and publishing the results. An example of a much smaller effort is a report recently prepared by a grantee about the benefits of peer counseling as a teenage pregnancy prevention strategy. While we were not involved in the creation of the report, we did mail it to policymakers and other community leaders with a cover letter from our CEO to give the report more weight and amplify the grantee’s message. The decision to proceed with such opportunities is analyzed on a case-by-case basis, using alignment with our mission, relevance to our audiences and availability of resources and staff time as our guides.