Our publications’ content serves as the backbone of
our communications program.
As with most organizations, our publications are the “backbone” of our
communications program. Our newsletter, Portfolio, is produced several times a
year and provides up-to-date information and stories about our grantees, as well
as a standing “How To Apply” section and a grants listing. We also publish an
annual report that provides an overview of the year’s activities and an
in-depth, journalistically written cover story that explores topics relevant to
our work.
All of our target audiences are included in our readership, but we often
repackage or expand upon the information, when appropriate, to more specifically
target one audience or another. A good example is a story that appeared in
Portfolio in January 1999 about Organización en California de Lideres Campesinas,
a grantee that educates farm workers about the dangers of pesticides. When the
state of California commemorated its first Cesar Chavez holiday in March 2001,
we updated and repackaged the story for English- and Spanish-language news
media. Because of its timeliness, the story received tremendous coverage for the
grantee and the health problems associated with
pesticides among farm workers.
Another Foundation publication is our Reflections series, which has no standard
schedule but is
published as topics arise that are appropriate to share with one or more of our
audiences. The
mailing list for each Reflections piece is different, depending on the topic. In
most cases, we are
primarily concerned with sharing lessons learned with other foundations, but
grantees,
policymakers and government agencies may also receive issues within the series.
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