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Resources for Foundation Communications Programs

As featured in the TCWF 2005 Annual Report

This section provides resources for funders interested in building or supporting the work of grantees. Traditional media relations and marketing tools are provided along with culturally-appropriate ethnic media information, tips on positioning grantees as public spokespersons and guidelines for communicating clear and concise messages.

"Bad Words for Good (How Foundations Garble Their Message and Lose Their Audience)" (PDF) by Tony Proscio, published by Edna McConnell Clark Foundation, 2002.

Communications Network, an affinity group of the Council on Foundations, provides resources, guidance and leadership to advance the practice of strategic communications
in philanthropy.

"Five Myths About Branding" by Andy Goodman, 2002.

"In Other Words: A Plea for Plain Speaking in Foundations,” (PDF) by Tony Proscio, published by the Edna McConnell Clark Foundation, 2000.

"Minorities and Media: Diversity and the End of Mass Communications" by Clint C. Wilson II and Felix Gutierrez, published by Sage Publications, 1985.

"Overcoming the Jitters - The Uneasy Relationship between Philanthropy and the Media and Ways to Improve It," a qualitative research study for the Urban Institute Center on Nonprofits and Philanthropy, 1999.

"Strategies for Shaping Public Policy: A Guide for Health Funders," (PDF) published by Grantmakers in Health, 2000.

Wilmer Shields Rich Awards, presented by the Council on Foundations, annually recognizes and encourages excellence in communications by foundations and corporate giving programs.

The California Wellness Foundation Long-time Communications Consultants:

Hershey Associates – Strategic design and annual reports.

i.e. communications – Strategic communications and media relations.

IW Group – Strategic advertising and media relations specific to Asian and Pacific Islander communities.

LAGRANT Communications – Integrated advertising and media relations dedicated to reaching African American and Latino communities.

Mansfield + Associates – Website strategy and design services.

Sauci Creative – Graphic design.

Valencia, Perez and Echeveste - Strategic advertising and media relations specific to Latino communities.